DIGITAL PUBLICITY LEARNING OBJECTIVES

• Collaborate with creative, social and marketing teams for hands on experience outside of traditional PR

• Gain a thorough knowledge of media outlets in the digital and social space through research and daily interaction

• Create story angles for feature placement

• Write media blasts

• Have the ability to research new contacts and build new media relationships in niche markets

• Identify trends in industry and generate feature ideas based on research

• Monitor client coverage in digital space and compile legitimate coverage

• Develop, create & present publicity campaigns and navigate approvals to accomplish

• Leverage social media applications and incorporate latest technology in daily practices

• Learn how to write a media pitch